What are open ended questions ?
Open-Ended Questions are those questions that cannot be answered with a finite answer such as “yes” or “no”. For example: “How did you get to work this morning?” is an open-ended question, whereas “Did you have a good weekend?” is not.
In the sales process, open-ended questions are used to solicit fulsome answers from potential customers, which in turn help the salesperson to define the exact nature of the customer’s need.
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